Paul Drury has been ghostwriting blog content for employers, recruiters and job seekers since 2012. While Paul is writing 1,000+ blogs a year in his name for the JobWords app and JobWords+ partners, his ghostwriting continues.
Blog Ghostwriting for Employers
When you have thousands of hopeful candidates bookmarking your careers page in the hope that a job may become available one day, it is a shame not to have anything helpful to share with them. The hundreds of candidates who are rejected for roles with you every month are in need of an even more caring approach. In terms of looking after your own people, off-boarding and outplacement support has never been more important for an employer's brand when redundancies loom.
The best employers engage with their talent pipelines in the lean times to make sure that they are in the best position to come out of the blocks on the other side. This is the reason for the JobWords+ licence. For employers who want more bespoke content, blog ghostwriting is the next step. £180 per 600-word blog. 5-blog rolling agreement.
Blog Ghostwriting for Recruiters
It puzzles me when recruiters insist on only writing client-centric content. They are at the sharp end of the industry, yet they often leave it to career coaches and resume writers to share content for candidates. Come on recruiters, you make your commission from placing candidates, recruitment marketing is about candidates too.
I have been ghostwriting blogs for recruiters since 2012 and although many are still confidential, I am able to share a couple of past clients (with permission). £180 per 600-word blog. 5-blog rolling agreement.
Blog Ghostwriting for Candidates
Candidates spend hours optimising their resumes and cover letters, yet few are making the most of an important piece of job search real estate. Job seekers will have worked hard to craft a powerful LinkedIn presence, but not many realise that you can place three documents prominently at the top of your profile page.
This is an ideal place for three blogs (written on the long-form content platform). Blogs are a perfect way to get the most personal of views across to a potential employer. If anyone is seriously looking to hire you, rest assured that these blogs will be read with particular interest! £120 per 600-word blog. 3-blog rolling agreement.